About Us

OUR STORY:

Hand It Down opened October 2025 in a cozy little Pleasure Point shop. From day one, the Santa Cruz community showed up! Within just six months we were bursting at the seams and it was clear we were filling a need but needed more space to do it right! That's what brought us to 119 Walnut Ave! Opening June 1st 2026. A beautiful downtown spot where we can continue to grow and offer even more to Santa Cruz families and those passing through.

Founded by Local Mom:
Tori Koneya

Illustration of a hand making a shaka sign (the logomark for Hand It Down Kid to Kid Resale Shop in Santa Cruz, CA by graphic designer and creative director, Dorey Kronick)
Smiling headshot of Hand It Down Kid's Resale Shop owner, Tori Koneya, wearing an all denim outfit, leaning in the doorway of her first Pleasure Point, Santa Cruz, CA storefront.
Illustration of a strawberry with seeds and a stem for Hand It Down Kid's Resale Shop in Santa Cruz, CA (by artist and illustrator, Dorey Kronick)
Illustration of a heart shape for Hand It Down Kid's Resale Shop in Santa Cruz, CA (by brand illustrator, Dorey Kronick)

Our Vibe

Inside our doors you’ll discover a joyfully curated selection of children's clothing. With a focus on color, character, and comfort! We specialize in bright prints, unique patterns, and quality brands perfectly made to be handed down — because great style shouldn't stop at one kid. With our buy-sell-trade model refreshing your little one's wardrobe has never been easier, more affordable, or more sustainable.

A young boy with short dark hair and a big smile showing missing front teeth, lying on a textured surface, wearing a light-colored sweatshirt. Text overlay says 'Pre-Loved, Parent-Approved.'
A young girl standing in a room with a plain wall, wearing pink and white striped pajamas, looking down with her arms hanging by her sides. Overlaid text reads 'Sustainable Style for Tiny Humans'.
Young boy with short dark hair smiling, wearing a light beige sweatshirt and jeans, against a plain light-colored background, with the text "Loved Once, Loved Again" overlaid.